Title

THE INFLUENCE OF SOCIAL MEDIA MARKETING, WEBSITE QUALITY, E-WOM, AND PERCEIVED VALUE ON THE PURCHASE INTENTION (CASE STUDY: PT. VITA NOVA ATLETIKS LOCAL BRAND SPORTS SHOES)

Type of Publication
Conference Article
Citation
Hansopaheluwakan S, Polla J. R, Prabowo . H, Hamsal . M, Kristiyanto J and Lukmanto B.. THE INFLUENCE OF SOCIAL MEDIA MARKETING, WEBSITE QUALITY, E-WOM, AND PERCEIVED VALUE ON THE PURCHASE INTENTION (CASE STUDY: PT. VITA NOVA ATLETIKS LOCAL BRAND SPORTS SHOES),
ISSN
-
Author(s)
  • Scherly Hansopaheluwakan, S.E. , M.I.B.

    Scherly Hansopaheluwakan, S.E. , M.I.B.

  • Johanes Ronaldy Polla, S.Si., S.Kom., M.M., M.IB

    Johanes Ronaldy Polla, S.Si., S.Kom., M.M., M.IB

  • Prof. Dr. Ir. Harjanto Prabowo, M.M.

    Prof. Dr. Ir. Harjanto Prabowo, M.M.

  • Prof. Dr. Ir. Mohammad Hamsal, MSE., MQM., M.B.A., CISCP, CPOD

    Prof. Dr. Ir. Mohammad Hamsal, MSE., MQM., M.B.A., CISCP, CPOD

  • Jeffry Kristiyanto

  • Bryan Lukmanto